How I’m mixing digital and analogue to remain productive

As a leader, you need to have a strong grasp of productivity. It needs to be something you strive for day-in, day-out, and a mantra by which you live your life. And the reason is simple: being productive is an awful lot of fun. It just happens to make you…

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How to get seriously productive as a creative freelancer

Freelancing can be a lonely endeavour. Sometimes, that’s a great thing, but it presents a number of challenges, too. On the positive side, it means you have no boss to tell you what you can and can’t do, and, typically, no distracting co-workers to get in the way of the…

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5 reasons every ecommerce business needs a blog

If you’re running an ecommerce business, I’m going to take a wild stab in the dark and guess that you want to generate a huge amount of traffic to your website. So, you’ve created the store itself, filled it with products adorned with beautiful imagery and engaging descriptions, and set up…

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The 5 tools I use daily to smash my to-do list

Like many, I’ve spent an inordinate amount of time trying out new devices and apps that are apparently designed to make me more productive. In reality, very few do, because I seem to spend more time setting them up than actually getting stuff done. Then, there are the tools I’ve…

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5 things about your content that might be turning visitors off

There’s nothing worse in digital marketing than spending months on a new website only to check your analytics a few weeks after launch to find that the bounce rate exceeds 90%. Why aren’t people staying for longer? What is it about your content that’s turning them off? In truth, there…

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How I plan for a holiday as an independent worker

I’m a little bit scared of going on holiday. There – I admitted it. And, if you’re a fellow independent worker, you might want to do the same, because when there’s no other person to whom you can hand your outstanding tasks come holiday time, the prospect of downing-tools is…

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5 reasons I’ll be starting a podcast for my micro business

I’ve long been a fan of podcasts. Whether I’m walking the dog, pounding out the kilometres on the treadmill or driving to the local shop, I’ll regularly turn to one of the many podcast subscriptions I have to keep me company. I’m also a content marketer, and it would seem…

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