5 things you’re doing wrong every day at work

It’s probably not a good idea to start this blog post by confirming how much the average person spends at work during their lifetime. So I won’t. Just trust me – it’s a lot. It’s so much, in fact, that if you’re not enjoying every day you spend earning money,…

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How to turn a marketing team from reactive to proactive

One of the hardest tasks as a marketing manager is encouraging your team to be at the top of their game for as long as humanly possible. The challenge lies in the fact no one can be one-hundred-percent ‘on it’ all the time. We all have our off days, and…

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How I manage to keep a complex to-do list in check

Hands up – I admit it; if I didn’t work from a to-do list, I’d have to sack myself. I’d be absolutely useless. This is partly because I have a dreadful memory, but also because I crave organisation. And not obsessive compulsive levels, either, just organisation that rids my life…

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5 benefits of using Skype for podcasting

I love podcasts, whether I’m listening, sat behind the mic presenting or buried away in my studio editing. There’s something about this form of content marketing that’s endearing and addictive, but many people mistakenly believe its hard, expensive and time-consuming to produce. Thankfully, recording a podcast can be made eminently…

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How to use technology to your advantage with video content marketing

Who’d have thought we’d find ourselves in a world where marketing videos can be recorded, edited and published with nothing more than your mobile phone? Clearly, as a marketing professional, I’m always going to advise you engage with a professional video production company, but the fact we can all ‘bash…

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6 tips for attracting listeners to your shiny new podcast

So, you’ve recorded your first podcast, edited it and published to the world on iTunes. Excellent! But where are all those lovely listeners? Why aren’t people tuning in and subscribing to your new creation? Unfortunately, despite research suggesting 55% of people are now familiar with the term ‘podcast’, you won’t…

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