Let’s skip back five years. If I had the chance to ask my future self a question back then, there’d be one I’d reach for immediately. “Why on earth do you get up so early?” Let’s get one thing straight - I’m absolutely rubbish in the morning. If you ever have the misfortune of coming [...]
If you’re running an ecommerce business, I’m going to take a wild stab in the dark and guess that you want to generate a huge amount of traffic to your website. So, you’ve created the store itself, filled it with products adorned with beautiful imagery and engaging descriptions, and set up the mother of all pay-per-click [...]
Like many, I’ve spent an inordinate amount of time trying out new devices and apps that are apparently designed to make me more productive. In reality, very few do, because I seem to spend more time setting them up than actually getting stuff done. Then, there are the tools I’ve found that just work. They’re [...]
There’s nothing worse in digital marketing than spending months on a new website only to check your analytics a few weeks after launch to find that the bounce rate exceeds 90%. Why aren’t people staying for longer? What is it about your content that’s turning them off? In truth, there can be a huge number [...]
I’m a little bit scared of going on holiday. There - I admitted it. And, if you’re a fellow independent worker, you might want to do the same, because when there’s no other person to whom you can hand your outstanding tasks come holiday time, the prospect of downing-tools is rather unpalatable. The same goes [...]
I’ve long been a fan of podcasts. Whether I’m walking the dog, pounding out the kilometres on the treadmill or driving to the local shop, I’ll regularly turn to one of the many podcast subscriptions I have to keep me company. I’m also a content marketer, and it would seem remiss of me if I [...]
Apple firmly believes the iPad Pro to be a worthy replacement for the laptop. But can it really replace the device on which you’ve relied for years to help you be productive and manage every area of your work? To find out, I set myself a challenge. I decided to close my laptop and give [...]
Instagram, the photo sharing service acquired by Facebook for $1 billion in 2012, now boasts more than 400 million active users. And, having recently introduced the ability to advertise to that colossal user base, the most visually appealing of social networks is welcoming on board an increasing number of business customers. This is why, as [...]
Towards the end of my time working a regular 9-5 job, I used to wander past my home office every morning, look longingly at the desk with its complete absence of paperwork and workplace paraphernalia and deeply wish that I could spend all day sat at that very desk, writing for a living. And that’s [...]
I’ve been blogging for as long as it has been possible to put digital pen to blank website page. As soon as I realised I could, technically, become a publisher of my own material, I jumped at the chance. When I became a professional blogger, the game changed somewhat. Rather naively, I entered the world [...]