How I manage to keep a complex to-do list in check

Hands up – I admit it; if I didn’t work from a to-do list, I’d have to sack myself. I’d be absolutely useless. This is partly because I have a dreadful memory, but also because I crave organisation. And not obsessive compulsive levels, either, just organisation that rids my life…

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5 benefits of using Skype for podcasting

I love podcasts, whether I’m listening, sat behind the mic presenting or buried away in my studio editing. There’s something about this form of content marketing that’s endearing and addictive, but many people mistakenly believe its hard, expensive and time-consuming to produce. Thankfully, recording a podcast can be made eminently…

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How to use technology to your advantage with video content marketing

Who’d have thought we’d find ourselves in a world where marketing videos can be recorded, edited and published with nothing more than your mobile phone? Clearly, as a marketing professional, I’m always going to advise you engage with a professional video production company, but the fact we can all ‘bash…

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6 tips for attracting listeners to your shiny new podcast

So, you’ve recorded your first podcast, edited it and published to the world on iTunes. Excellent! But where are all those lovely listeners? Why aren’t people tuning in and subscribing to your new creation? Unfortunately, despite research suggesting 55% of people are now familiar with the term ‘podcast’, you won’t…

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Tips to improve your productivity in 2018

2018 is well underway, but if you’re anything like me, you’ll still be wondering how you can improve the way you work this year. It’s impossible to master the art of being productive, but you can always improve the way you get stuff done. The key lies in deciding how…

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6 super-simple podcasting tips that will engage your audience

Podcasting is a fantastic medium for businesses who want to reach large, engaged audiences and establish a layer of trust that will result in new sales leads and increased prominence within their industry. It isn’t easy, though, and if you’ve just embarked on a new marketing strategy that includes this…

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How I’m mixing digital and analogue to remain productive

As a leader, you need to have a strong grasp of productivity. It needs to be something you strive for day-in, day-out, and a mantra by which you live your life. And the reason is simple: being productive is an awful lot of fun. It just happens to make you…

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