Welcome to the Business Fiction blog – home of awesome advice on marketing, business strategy, productivity, social media management and other profit-boosting tips.
One of the hardest tasks as a marketing manager is encouraging your team to be at the top of their game for as long as humanly possible. The challenge lies in the fact no one can be one-hundred-percent ‘on it’ all the time. We all have our off days, and…
When I bagged my first sales role, I told my boss a bit of a fib (sorry!). It was a white lie, in fairness, but centred around the fact I’d had previous sales experience. I hadn’t. Although, I had sold some stuff on eBay, which I guess is why I…
I’ll freely admit that I’m a bit of a geek. This has its benefits as a solo entrepreneur, but it can also be a bit problematic – particularly when it comes to app and tool overload. I’m the sort of person who needs tools to stay on track, keep to…
Hands up – I admit it; if I didn’t work from a to-do list, I’d have to sack myself. I’d be absolutely useless. This is partly because I have a dreadful memory, but also because I crave organisation. And not obsessive compulsive levels, either, just organisation that rids my life…
I love podcasts, whether I’m listening, sat behind the mic presenting or buried away in my studio editing. There’s something about this form of content marketing that’s endearing and addictive, but many people mistakenly believe its hard, expensive and time-consuming to produce. Thankfully, recording a podcast can be made eminently…
Who’d have thought we’d find ourselves in a world where marketing videos can be recorded, edited and published with nothing more than your mobile phone? Clearly, as a marketing professional, I’m always going to advise you engage with a professional video production company, but the fact we can all ‘bash…
So, you’ve recorded your first podcast, edited it and published to the world on iTunes. Excellent! But where are all those lovely listeners? Why aren’t people tuning in and subscribing to your new creation? Unfortunately, despite research suggesting 55% of people are now familiar with the term ‘podcast’, you won’t…
2018 is well underway, but if you’re anything like me, you’ll still be wondering how you can improve the way you work this year. It’s impossible to master the art of being productive, but you can always improve the way you get stuff done. The key lies in deciding how…
Podcasting is a fantastic medium for businesses who want to reach large, engaged audiences and establish a layer of trust that will result in new sales leads and increased prominence within their industry. It isn’t easy, though, and if you’ve just embarked on a new marketing strategy that includes this…
I’ve learned an awful lot from traditional networking events. Firstly, I’ve realised that they are completely relevant in the digital age. Despite the abundance of social platforms on which you can promote your business and personal brand, the act of jumping into a room full of real human beings offers…