Welcome to the Business Fiction blog – home of awesome advice on marketing, business strategy, productivity, social media management and other profit-boosting tips.
I love podcasts, whether I’m listening, sat behind the mic presenting or buried away in my studio editing. There’s something about this form of content marketing that’s endearing and addictive, but many people mistakenly believe its hard, expensive and time-consuming to produce. Thankfully, recording a podcast can be made eminently…
Who’d have thought we’d find ourselves in a world where marketing videos can be recorded, edited and published with nothing more than your mobile phone? Clearly, as a marketing professional, I’m always going to advise you engage with a professional video production company, but the fact we can all ‘bash…
So, you’ve recorded your first podcast, edited it and published to the world on iTunes. Excellent! But where are all those lovely listeners? Why aren’t people tuning in and subscribing to your new creation? Unfortunately, despite research suggesting 55% of people are now familiar with the term ‘podcast’, you won’t…
2018 is well underway, but if you’re anything like me, you’ll still be wondering how you can improve the way you work this year. It’s impossible to master the art of being productive, but you can always improve the way you get stuff done. The key lies in deciding how…
Podcasting is a fantastic medium for businesses who want to reach large, engaged audiences and establish a layer of trust that will result in new sales leads and increased prominence within their industry. It isn’t easy, though, and if you’ve just embarked on a new marketing strategy that includes this…
I’ve learned an awful lot from traditional networking events. Firstly, I’ve realised that they are completely relevant in the digital age. Despite the abundance of social platforms on which you can promote your business and personal brand, the act of jumping into a room full of real human beings offers…
As a leader, you need to have a strong grasp of productivity. It needs to be something you strive for day-in, day-out, and a mantra by which you live your life. And the reason is simple: being productive is an awful lot of fun. It just happens to make you…
Freelancing can be a lonely endeavour. Sometimes, that’s a great thing, but it presents a number of challenges, too. On the positive side, it means you have no boss to tell you what you can and can’t do, and, typically, no distracting co-workers to get in the way of the…
Let’s skip back five years. If I had the chance to ask my future self a question back then, there’d be one I’d reach for immediately. “Why on earth do you get up so early?” Let’s get one thing straight – I’m absolutely rubbish in the morning. If you ever…
If you’re running an ecommerce business, I’m going to take a wild stab in the dark and guess that you want to generate a huge amount of traffic to your website. So, you’ve created the store itself, filled it with products adorned with beautiful imagery and engaging descriptions, and set up…